Braun
Client
Braun
project
Much more than an air fryer
task
Concept
The Braun Multifry 5 was launched in Germany and Austria with a digital campaign that positions the product beyond the classic air fryer image.
Background
Braun Household Germany and Austria targeted home cooks seeking simple, professional cooking results.
The campaign focused on a clear, authentic communication of product benefits, highlighted by Alexander Kumptner, Michelin-starred chef and TV personality, as the new testimonial. The concept and copy were provided directly by Braun Household Austria, with a clear directive to position the Multifry 5 as a multifunctional powerhouse that does more than just fry.
Media planning and buying were handled by Mediaplus. Produced by BESTHE.
Producer: Stefanie Stanek
Photo: Belinda Thaler
Directing DoP: Christoph Maleh