RETAIL EXPERIENCE
600+ brands. One clearer experience.
The new platform translates STEFFL’s curated retail world into a digital experience that feels confident, editorial and easy to navigate. A smart brand overview helps users explore more than 600 labels, while services, vouchers, STEFFL Club, events and store information are brought into one connected structure.
INTEGRATION LAYER
Looks simple. Runs through many systems.
Behind the interface, a new integration layer connects Salesforce DRM, Salesforce Data 360, Advarics and Shopify as voucher backend. It brings different system accounts into one bundled user experience, keeps website, app, loyalty and retail data in sync, and supports the migration of around 75,000 user accounts.
BRAND SHIFT
Heritage, made more contemporary.
The relaunch was not only a technical or visual update. It extended the STEFFL brand into a new digital concept: younger, sharper, more editorial and closer to the energy of the store. A refined visual language, clearer UX principles and flexible design system created a digital presence that feels unmistakably STEFFL, but more current across website, app and service touchpoints.
APP EXTENSION
The STEFFL experience, now mobile.
The app relaunch extended the new digital identity beyond the website, creating a clearer mobile touchpoint for loyalty, service and brand communication. UX concept, UI design and middleware logic were developed by FF Office, with native app development by all about apps.
Collaboration
SEO consulting and relaunch monitoring: OTAGO.
Native app development: all about apps.
Salesforce and Bynder integration: Evol.X.
Legacy middleware and existing app infrastructure: contentcreators.