Linea Mini R Launch
Aesthetic staging and precision craftsmanship for the photo shoot of the market launch of the Linea Mini R from La Marzocco in Austria.
La Marzocco
Content
Background
La Marzocco has always stood for fine craftsmanship and innovative espresso machines. The Linea Mini R epitomises this tradition in an elegant and precise design, ideal for the home or the small café around the corner.
Challenge
For the launch of the Linea Mini R in Austria, images were needed that would present the machine in an emotionally appealing yet high-quality way. A floral image concept, inspired by "Tulip" latte art, was developed to emphasise the machine's refined aesthetics and precise engineering.
Concept
The concept deliberately utilises reflections from the machine and high-contrast light. The placement of the flowers loosened up the technical image and created a connection to the current coffee culture. As an add-on, the use of analogue film photography gave the series an authentic look.