La Marzocco

Client

La Marzocco

project

Linea Mini R Launch

task

ConceptContent Production

Aesthetic staging and precision craftsmanship for the photo shoot of the market launch of the Linea Mini R from La Marzocco in Austria.

Background

La Marzocco has always stood for fine craftsmanship and innovative espresso machines. The Linea Mini R epitomises this tradition in an elegant and precise design, ideal for the home or the small café around the corner.

Challenge

For the launch of the Linea Mini R in Austria, images were needed that would present the machine in an emotionally appealing yet high-quality way. A floral image concept, inspired by "Tulip" latte art, was developed to emphasise the machine's refined aesthetics and precise engineering.

Concept

The concept deliberately uses the machine's reflections and high-contrast light. The placement of the flowers softened the technical image and created a connection to contemporary coffee culture. As an add-on, the use of analog film photography gave the series an authentic look.