Immobilienbetreuung auf allen Ebenen.

As one of Austria’s largest full-service providers in real estate management, immOH! has established itself with a clear communicative identity: from “AH!” to “OH!”. Building on this foundation, the 2025 image campaign introduces a new chapter – one that broadens the perspective.


With “Immobilienbetreuung auf allen Ebenen”, the campaign presents real estate not as isolated tasks or floors, but as an interconnected structure with needs that span its entire lifecycle. From basement to rooftop, administration to upkeep – the message is simple: everything is covered. Professionally, holistically, and sustainably.

At the same time, the decision was made to move away from photo- or video-based content. A conscious shift toward an illustration-led campaign not only opens up visual storytelling, but enables more flexible and resource-efficient reuse across media.

While immOH!’s portfolio has always been holistic, communicating this complexity within campaigns has often proved challenging. Previous formats struggled to capture the interconnected nature of real estate services – and to make it tangible without overwhelming.

The 2025 campaign tackles this directly. It translates a comprehensive service approach into an intuitive, layered visual narrative. An illustrated journey through a building – from floor to floor – makes the full scope of care visible.

Emotive “AH!” and “OH!” moments build recognition, while the bespoke illustration style brings both clarity and character. Dynamic scenes, detailed figures, and adaptable visuals create a storytelling system that works across formats – animated or still.

The illustrations are based on the original work by Minna Rothbart and were further developed by Bounty Studio. Bounty Studio also handled production and animation, collaborating with the sound studio Overdub.