Challenge
The complexity of the project needed to be made visible and comprehensible - without sliding into a kind of visual inaccessibility often associated with traditional administrative systems. At the same time, in a societal climate marked by growing scepticism towards science, it was essential to develop a design that provides orientation, builds trust and makes the relevance of research understandable.
We developed a brand design that combines academic depth with typographic clarity. A website was created that structures content clearly, communicates the project’s interdisciplinary character and improves accessibility for different audiences – both within and beyond academia.
Visual elements from the world of administration, tables, forms, file structures, were consciously integrated and translated into a functional digital interface.