Young audiences in Austria are turning away from wine. “rot weiss rosé” was created (by Advertising Agency Mama Said No) to shift perception and anchor wine as a relevant, attractive part of everyday life. Activation runs on two levels: experiences and events in real life, and digital formats on Instagram and the website. The website acts as the central hub, combining knowledge, context, and discovery through guides, magazine features, and an event calendar.
rot weiss rosé, anything but boring!
rot weiss rosé brings Austrian wine into the present tense. Speaking the fast, visual and connected language of a new generation. It makes wine part of everyday culture on screens, at events and in stories easy to enter and hard to forget.
Client
Österreich Wein
Result
Website
Background
Collaboration
Brand Design & Concept by Mama Said No.
Challenge
The task was to bring a story-first identity into the digital space. Bold, conscious, never boring. Instead of product marketing, the focus is on narratives and experiences. The website had to be mobile-first, directly connected to social media, and capable of providing both quick orientation and deeper entry points. Motion design with an interactive footer sets the tone. An event calendar with filters and submission function opens the stage to the community. A modular page-builder gives editorial freedom for continuous growth.