An eCommerce experience shaped for an international wine brand.
Following the strategic repositioning by tochter, the new brand required an international-ready online store that translates its distinctive offline brand feeling into a digital context.
Multiple languages, markets, product assortments, and pricing models needed to be handled within one scalable system. A custom eCommerce stack using Directus as headless CMS, the Shopify API, and a bespoke frontend enabled flexibility across markets while maintaining performance and consistency. Continuous design reviews with tochter ensured brand integrity, complemented by UX input to meet the standards of a state-of-the-art online store.