Österreich Wein Marketing

Challenge

The task was to bring a story-first identity into the digital space. Bold, conscious, never boring. Instead of product marketing, the focus is on narratives and experiences. The website had to be mobile-first, directly connected to social media, and capable of providing both quick orientation and deeper entry points. Motion design with an interactive footer sets the tone. An event calendar with filters and submission function opens the stage to the community. A modular page-builder gives editorial freedom for continuous growth.