Collaboration
Brand identity and website by dotsandlines. Digital launch setup by FF Office.
Pickerl Express
Client
Pickerl Express
project
The fast lane to the Pickerl.
task
ConceptDigital MarketingGraphic design
Pickerl Express rethinks Austria’s mandatory vehicle inspection as a fast, transparent drive-thru service, supported by digital strategy and launch communication.
Background
Pickerl Express turns Austria’s mandatory vehicle inspection into a fast, transparent drive-thru service.
As a new service concept, the brand needed orientation and trust from the first touchpoint. FF Office supported the market launch with digital marketing strategy, campaign messaging and recruitment communication — helping Pickerl Express reach both its first team members and first customers.
Challenge
The task was to make a mandatory inspection feel simple, official and easy to understand. Communication focused on the core promise: book online, stay in the car, get the Pickerl done.