Goldener Papagei

Client
Goldener Papagei
project
Product studies in still life
task
ConceptContent Production

An in-house photo production for Goldener Papagei. Seventies references, everyday objects and a different perspective on coffee.

Concept

Taking cues from 1970s catalogue photography and the brand’s beginnings in Belgrade in 1978, the concept approaches coffee through still life. Unexpected everyday settings replace familiar coffee imagery, reflecting Goldener Papagei’s slightly unconventional attitude.

Production

Produced in-house using analog medium-format photography, the series brings together metal, glass, ceramic and paper. The images were printed and then scanned to give them the texture and feel of magazines from the era.

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