Collaboration
Lovely illustrations by 5 € cent tattoos and moody coffee shop images by Paola Lesslhummer.
Navigation
Selling coffee online while introducing the physical locations: the navigation gives each a dedicated entry point. The webshop takes priority, while individual stores and their offerings remain easy to find.
Design
A consistent grid gives products, images and text a clear structure. Playful breaks in the layout add an editorial feel, translating Goldener Papagei’s character into a webshop that is easy to browse.
Interaction
Scroll animations and changing illustrations bring movement and surprise to the page. These details carry the brand’s unconventional attitude into the browsing experience, while keeping the path to purchase straightforward.