La Marzocco

Client

La Marzocco

project

Linea Mini R Launch

task

ConceptContent Production

Aesthetic staging and precision craftsmanship for the photo shoot of the market launch of the Linea Mini R from La Marzocco in Austria.

Background

La Marzocco has always stood for fine craftsmanship and innovative espresso machines. The Linea Mini R epitomises this tradition in an elegant and precise design, ideal for the home or the small café around the corner.

Challenge

For the launch of the Linea Mini R in Austria, images were needed that would present the machine in an emotionally appealing yet high-quality way. A floral image concept, inspired by "Tulip" latte art, was developed to emphasise the machine's refined aesthetics and precise engineering.

Concept

Das Konzept nutzt bewusst Reflexionen der Maschine und kontrastreiches Licht. Die Platzierung der Blumen lockerte das technische Bild auf und schuf eine Verbindung zur aktuellen Kaffeekultur. Als Add-on verlieh die Verwendung von analoger Filmfotografie der Serie einen authentischen Look.

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